This article analyzes the effect of primitive information on marketing management, outlines the requirement for the collection of primitive information, and puts forward 3 measures to collect primitive information, that is, observation method, investigation method and experiment method 对原始信息在营销管理中的作用进行了分析,概述了原始信息收集工作的要求,介绍了收集原始信息的3种主要方法:观察法、调查法和试验法
291 college students ( including 84 marketing majors) take part in the experiment ( group test). 对291名大学本科生(包括84名市场营销专业学生),采用集体测试的方式进行测试。